Important Questions — Digital Marketing (BBA / B.Com Sem I)

Government College Ludhiana East • Digital Marketing — B.Com (Sem I) Prepared by: Jeevansh Manocha.
Click a question to open its prepared answer page.

1. Impact of digital marketing (positive and negative) — OR What is digital marketing? Evaluate multi-faceted impact of digital marketing. Long / evaluative 2. Importance and scope of digital marketing Long answer 3. Types of digital marketing Short / list & explanation 4. Difference between traditional and digital marketing Comparative answer 5. Explain trends and challenges of digital marketing Long answer 6. Explain Competitive Analysis Analytical 7. Online micro environment and offline micro environment Short/with examples 8. What is SEO and why it is important for websites? How does search engine determine the ranking of websites in organic search results? Detailed (SEO + ranking factors) 9. Difference between SEM and SEO Short/comparative 10. Define Google Ad. Explain different types of Google Ad. Long (types + use-cases) 11. What are the different platforms of social media marketing? How are they important in digital marketing. Long (platform-wise) 12. Define E-Mail. How to create E-Mail Account. Short/practical 13. Define Google ad extension Short explanation 14. Difference between snail mail and email Short comparative 15. Note on: (A) WhatsApp (B) YouTube (C) TikTok (D) Blog (E) Spam mail (F) Cc and Bcc Multiple short notes 16. Advantages and disadvantages of SEO Short/long as needed 17. Explain On-page and Off-page SEO techniques Detailed (examples & checklist) 18. Note on: (A) LinkedIn (B) Twitter (C) Tracking e-mailers (D) E-mail marketing platform (E) Black Hat and White Hat technique Multiple short notes 19. Advantages and disadvantages of social media marketing and e-mail marketing Comparative / evaluative 20. What is SEO and why it is important for websites? How does search engine determine the ranking of websites? Repeat/alternate wording from file — treated as full SEO answer